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Privacy Policy

Last updated: 23 March 2026

Woolmers Estate

Operated by the Woolmers Foundation
ABN: 56 646 047 971
658 Woolmers Ln, Longford TAS 7301

enquiries@woolmers.com.au | (03) 6391 2230

1. Our Commitment to Your Privacy

The Woolmers Foundation (we, us, our) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, making a booking, purchasing a ticket, or contacting us, you consent to the collection and use of your information as described in this policy.

2. What Personal Information We Collect

We may collect the following personal information:

  • Full name
  • Email address
  • Phone number
  • Postal address (for accommodation bookings and donation receipts)
  • Payment card details (processed and stored by Adyen; not held by us)
  • Booking and transaction history
  • Visitor preferences and accessibility requirements (where provided voluntarily)
  • Photographic or video content where you are identifiable (see Section 8)
  • Information you provide when contacting us directly

We collect only the information necessary to provide our services. You are not required to provide information beyond what is needed to complete a booking or transaction.

3. How We Collect Personal Information

We collect personal information through:

  • Online ticket and accommodation purchases via our website and the Roller ticketing platform
  • In-person transactions at the estate
  • Email, phone, and online enquiries
  • Newsletter and mailing list sign-ups
  • Donation processing
  • Social media interactions where you tag or contact us
  • Website cookies and analytics tools (see Section 9)

4. Why We Collect Your Information

We use your personal information to:

  • Process ticket purchases, accommodation bookings, and donations
  • Issue tax invoices and DGR donation receipts
  • Communicate booking confirmations, updates, and pre-visit information
  • Respond to enquiries and customer service requests
  • Send marketing communications about Woolmers Estate events, experiences, and offers (with your consent)
  • Improve our services, website, and visitor experience
  • Comply with legal and regulatory obligations
  • Conduct research and analyse visitor trends to support the estate’s preservation mission

5. Marketing Communications

If you have provided your email address and consented to marketing communications, we may send you information about upcoming events, seasonal experiences, new offerings, and news from Woolmers Estate.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at enquiries@woolmers.com.au. Unsubscribing from marketing communications will not affect transactional communications related to confirmed bookings.

6. Disclosure to Third Parties

We do not sell your personal information. We may share your information with:

  • Roller Software (our ticketing platform provider): to process ticket purchases and manage bookings. Roller Software processes your data in accordance with their own privacy policy, available at roller.software.
  • Adyen (payment processor): to process payment card transactions securely. Adyen holds and processes payment information in accordance with PCI DSS standards and their own privacy policy.
  • Australian Taxation Office and relevant authorities: where required for DGR receipt issuance or other legal compliance obligations.
  • Email marketing platforms: where you have consented to receive marketing communications, your email address and name may be held in an email marketing platform.
  • Law enforcement or regulatory bodies: where required or authorised by law.

We require all third-party service providers to handle your personal information in accordance with applicable Australian privacy laws.

7. Storage and Security

Your personal information is stored securely. We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

Payment card data is processed and stored by Adyen and is not retained on our systems.

Where personal information is no longer required for the purpose it was collected, and there is no legal obligation to retain it, we will take reasonable steps to destroy or de-identify it.

8. Photography and Video at the Estate

Woolmers Estate conducts photography and video at the estate from time to time for promotional and archival purposes. Images and footage may include visitors in general estate scenes.

If you do not wish to be included in any photography or filming, please notify a staff member upon arrival.

We will not publish images in which you are clearly identifiable without your consent.

9. Cookies and Website Analytics

Our website uses cookies and analytics tools (including Google Analytics) to understand how visitors use our site and to improve the user experience. This data is collected in aggregate and is not linked to individual identities.

You can disable cookies through your browser settings. Disabling cookies may affect the functionality of some areas of our website, including the booking and ticketing system.

10. Links to Third-Party Websites

Our website may contain links to third-party websites including Roller Software, Brickendon Estate, and others. We are not responsible for the privacy practices of external websites and encourage you to review their privacy policies before providing personal information.

You can disable cookies through your browser settings. Disabling cookies may affect the functionality of some areas of our website, including the booking and ticketing system.

11. Accessing and Correcting Your Information

You have the right to request access to the personal information we hold about you and to request corrections if that information is inaccurate, incomplete, or out of date.

To make a request, contact us at:

We will respond to requests within a reasonable timeframe, generally within 30 days. In some circumstances, we may be unable to provide access (for example, where providing access would unreasonably impact the privacy of another individual). We will explain the reason if we decline a request.

12. Complaints

If you believe we have mishandled your personal information or breached the Australian Privacy Principles, you are welcome to contact us in the first instance so we can address your concern.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on our website. Significant changes will be communicated via our website or email where appropriate.

14. Contact Us

For any questions about this Privacy Policy or how we handle your personal information: